The past year has been one of uncertainty for many Canadians, as the future of Canada Post has looked shaky at times. However, potential postal strikes and the increases in postage rates have not reduced the effectiveness of direct mail marketing. In fact, recent statistics show that direct mail is as strong a choice as… [Read more]
Any truly comprehensive modern marketing strategy needs to incorporate direct mail. But what is direct mail exactly, and how does it work? Direct mail marketing is a wide term that is applied to sending a range of marketing materials (including newsletters, sales letters, coupons, brochures, postcards and more) sent through the mail to a targeted… [Read more]
“Across professional services industries, only a slight majority (54 percent) said marketing and business development activities were strongly coordinated. However, a lack of integration between the two can result in wasted efforts and lost opportunities.”*[1] Business Development focuses on forming partnerships and contacts, with the goal of sales, whereas marketing focuses on creating messaging that… [Read more]
The New Year is a new opportunity to learn from your past mistakes, build on your success, and achieve even better direct mail results. Direct mail has been around for a long time but it is constantly evolving. To make the most out of direct mail marketing in 2017, you need to stay up-to-date with… [Read more]
In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost anytime and anywhere, marketers have the opportunity to reveal their products to the public on a much larger scale. However, people can be apathetic towards a large chunk of… [Read more]
